Factor of affecting purchasing decision

These groups are more formal and individuals do not interact with them on a regular basis, Example - Religious Associations, Political Parties, Clubs etc. They make political decisions; personal decisions, including medical choices, romantic decisions, and career decisions; and financial decisions, which may also include some of the other kinds of decisions and judgments.

In our business, the economic factor is represented in the terms of down payments and monthly payments. Remove old stock from the shelves.

The Three Factors That Affect Consumers' Purchase Decisions

Understanding, analyzing and keeping track of consumer behavior is very critical for a marketing department to retain their position successfully in the market place.

In decision making, cognitive biases influence people by causing them to over rely or lend more credence to expected observations and previous knowledge, while dismissing information or observations that are perceived as uncertain, without looking at the bigger picture.

If used in a timely fashion, they will be the forces behind higher down payments and profit. The merchandise should not fall off the shelves. Customer Treatment Warm customer treatment is an effective way to pull the customers into the store. Their conversation went like this: This practice has led to the special finance market and a struggling mortgage industry, and it has you reading this article.

Shopping may be the last priority for an individual but a creative display encourages him to spend on shopping. Understanding how people arrive at their choices is an area of cognitive psychology that has received attention. Unfair trade laws are state laws preventing large businesses from selling products below cost as loss leaders to attract customers to the store.

The sales representative must greet the customers with a warm smile. There are various other factors too that influence consumer behavior apart from the four listed above.

As a student, you may also incur fixed costs such as the rent you pay for an apartment. In addition, heuristics have been researched to understand the decision making process.

Social Factors affecting Consumer Behaviour

Store Design and Layout A customer would never prefer shopping from a store which gives a cluttered look. Next we look at each of the factors and what they entail. Likewise are having a nice car and home. The primary influential group consisting of family members, classmates, immediate relatives and the secondary influential group consisting of neighbors and acquaintances are seen have greater influence on the purchasing decisions of a consumer.

That being said, the functional factor is perhaps the most important of all three when it comes to special finance. The retailer must never lie to the customers. Special Finance Insider Vol. You must pay your rent whether you stay there for the weekend or not.

Customers How will buyers respond. The psychological factor is all about what the customer wants. Either way, three factors affect all purchasing decisions. Factors That Affect Pricing Decisions.


Factors Affecting Buying Decision of the Customers at the Store

Next. Learning Objectives. In international markets, firms must look at environmental factors and customers’ buying behavior in each market. For a company to be profitable, revenues must exceed total costs.

Review Questions.

There was a problem providing the content you requested

Factor analysis was applied to extract the underlying factors affect mobile phone purchasing decision. The results show that the most important factor is physical attributes. 4 important Factors that Influence Consumer Behaviour. Consumer Behaviour – The consumer, The KING of the market is the one that dominates the market and the market cwiextraction.com us know the King first.

Decision Making: Factors that Influence Decision Making, Heuristics Used, and Decision Outcomes

A consumer is someone who pays a sum to consume the goods and services sold by an organization. Purchasing power of a consumer plays an important role in influencing the consumer behavior.

The consumers generally analyze their purchasing capacity before. The research identified five factors that influence consumers' purchase decision of low-price private label brands are brand, brand related activities (advertisement & word of mouth), perception, attitude.

7 Important Factors That Influence The Buying Decision Of A Consumer Economic Factor. This one is the main foundation of any purchasing decision.

The reason is simple people can’t buy.

Factor of affecting purchasing decision
Rated 4/5 based on 89 review
Factors That Affect Pricing Decisions | Principles of Marketing